Interviewing
Conducting valuable interviews with the user by generating a relevant set of questions to be asked....
Understanding and learning from the user through observation, reflection and conversation.
Conducting valuable interviews with the user by generating a relevant set of questions to be asked....
Supporting researchers on the understanding of the cultural, social, physical, emotional and cognitive factors that affect the users....
Encouraging meaningful conversations with users by using a set of inspirational cards clustered by topic....
Gaining understanding of the target user and discovering unexpected things about her/him....
Defining demographic and cultural users’ data by highlighting hers/his expectations and habits related to the area of innovation to be developed. ...
Making sense of the users’ context for going further in our innovation process. ...
Defining the problem or challenge we want to solve by synthesizing the information gathered in the research phase (observations and conclusions)
Extracting valuable insights and deeper understanding of the observations by constantly asking why. ...
Collecting and grouping the knowledge gathered during the research in order to set proper foundations for further concept generation....
Grouping collected data based on similarities, connections and patterns in order to reveal opportunities and challenge past assumptions. ...
Reframing an innovation challenge to get an actionable and understandable problem statement that will lead the team into a generative ideation. ...
Creating as many creative solutions as possible
Generating ideas through a guided process to generate a great variety of solutions for a determined problem or need. ...
Ideating and developing different concepts and solutions through an exponential process. ...
Reversing objectives and ideas in order to open the way to more novel ideas....
Selecting a concept direction from a number of alternatives based on the project’s requirements. ...
Evaluating ideas and solutions based on the values of both user and your company's....
Building representations and fast models of the concept or idea in order to show it to the final user and get feedback from her / him.
Visualising the experience or solution ideated to verify all-important phases and interactions are being taken to account. ...
Translating a solution into a schematic visual representation in order to clarify relationships, describe processes and flow systems....
Performing the solution situation and context in order to check it later with users. ...
Clarify requirements and enable draft interaction designs and screen designs to be very rapidly simulated and tested....
Building 3D models in order to assess usability of a concept, and facilitate new discoveries related to tangible characteristics....
To test is to share prototyped ideas and concepts with users. Testing the concepts with the user will help discover problems or bottlenecks in your design. Put your prototype in front of real customers and verify that it achieves your goals.
Evaluating solutions by combining users and providers’ requirements and expectations....
Facilitating feedback collecting during the daily routines and in the real contexts of the users....
Gathering all the important facts and characteristics to be observed and measured during the test session with users. ...
Extensively observing groups of users interacting with a product or service while interacting with each other and with the product itself. ...